In the depths of the Great Depression a scrawny, dirt-poor Jewish kid with a seventh-grade education picked up a barbell and got hooked on weight training. Building his muscles gave him confidence and hope for a better life. He pledged to make the great, transforming power of strength training available to everyone and to give bodybuilding all the glory it deserved. The kid, Joe Weider, enlisted his younger brother Ben in his quest, and together the Weider brothers accomplished things much bigger than Joe's boyhood dreams. The little muscle magazine Joe started, working at his family's dining room table, grew into a publishing empire. From a backyard barbell business, Joe and Ben built equipment and food supplement companies each as big as Weider Publishing. And they transformed bodybuilding into a hugely successful sport, organized under one of the largest and best-run athletic federations in the world. The Weider brothers are heroes to bodybuilders and fans all over the world.

Customer Reviews:

Avg. Customer Rating: 4.0 / 5.0

The Brothers of Iron are the Fathers of the Fitness Revolution:

As a fat 12 year old, I picked up my first copy of Muscle Builder Magazine and transformed my body and my spirit. Within a year, I had broken the 60 yard dash record at my junior high school. This transformation, largely motivated by the efforts of Joe and Ben Weider, changed the direction of my life and catapulted me into a lifelong mission toward health and fitness.
This book was an inspirational story of commitment, courage, tenacity and guts. The Weider's ultimate success was the result of... more info

What else would you expect?:

I normally won't read/purchase autobiographies and the Weider brothers (particularly Joe) only reaffirms this stance. Autobiographies are subject to bias and usually paints the subject in a often times rosier than truth light, with that said here is my review.
The Weider brothers no doubt have paid their dues with tireless effort and an impressive work ethic. If this book was only about Joe Weider and his role in publishing this no doubt would be a stellar book. It is good read only because of the... more info

Hooray to the brothers of Iron!:

No doubt about it, Ben & Joe Weider made bodybuilding what it is today. From Ben's tireless efforts as an ambassador of the sport and brother Joe's passion with the magazines, Your Physique, Muscle Power, Muscle Builder, Mr. America, All American Athlete and Vigor to the current Muscle & Fitness and other magazines, forming the IFBB, offering bodybuilders a alternative to the joke that the AAU, York Barbell and Bob Hoffman offered and quality nutritional products that actually worked, bodybuilders... more info

GUMSHOE HEINIE CASE:

ANYONE WHO CALLS DAN LURIE GUM UNDER HIS SHOE SHOULD HAVE THAT SHOE UP HIS HEINIE
THIS IS AN EGOTISTICAL, SELF SERVING WASTE OF TIME. I WAS HOPING TO LEARN WHAT I DIDN'T KNOW BUT ALL I LEARNED IS THAT JOE WEIDER IS FULL OF HIMSELF. IF YOU WANT TO LAUGH AT SOMEONE WHO THINKS HE IS THE CENTER OF THE UNIVERSE BUT IS REALLY A FALLING METEOR, THIS IS IT.
JOE WEIDER, IF HE IS DOING NOTHING BUT PUTTING DOWN EVERYONE AND GIVING NO CREDIT ANYWHERE, WILL MAKE HIMSELF LOOK BAD IN THE END, THE CONSENSUS... more info

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