Editorial Review:

The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies. Appetite for Profit exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere. For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. Simon also provides an entertaining glossary that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit."

Customer Reviews:

Avg. Customer Rating: 4.5 / 5.0

Appetite for Profit, or personal aggrandizement:

I believe that Michele Simon's Appetite for Profit is composed mostly of her opinions. Simon, seems to feel that the governement most regulate what we eat, and how we are marketed product choices. Simon attempts to bring up the issue of the obsity epidemic in America, as soley the fault of large food industries, such as Kraft, PepsiCola, and CokeCola. Simon's book never deals with personal responsibility of the consumer to READ nutritional information for themselves. Another personal responsibility that... more info

Beware:

Is your food safe to eat? The multinational companies that control a majority of the food in this country have one thing in mind, and it is not your health. Big food is a profit driven business like any other, and these companies are focused on one thing - increasing those profits. If this means using more chemicals and preservatives that have proven to be unhealthy, so be it. If this means unethical marketing of unhealthy food to children, so be it as well. Read this to learn how the food industry truly... more info

Most interesting and eye-opening book about foods ever:

This book is amazing if you are interested in food and health and want to know everything about how the food industry tries to get you to eat more, and unhealthy just because they want to make money off of you.
Even with a background in Nutrition this books gives a lot of real life examples of how sneaky the food industry is. the author really knows what she's talking about and she has done her homework. A fast read, and so interesting, you might want to read it twice

Good info:

Good to know stuff about the power of the food industry in the USA and how it protects its interests while putting our health at risk.

Similar Products:

Food Politics: How the Food Industry Influences Nutrition, and Health, Revised... by Marion Nestle (Paperback) - Usually ships in 24 hours

In Defense of Food: An Eater's Manifesto by Michael Pollan (Hardcover) - Usually ships in 24 hours

The End of Food: How the Food Industry is Destroying Our Food Supply--And What... by Thomas F. Pawlick (Paperback)

The Omnivore's Dilemma: A Natural History of Four Meals by Michael Pollan (Paperback) - Usually ships in 24 hours

What to Eat by Marion Nestle (Paperback) - Usually ships in 24 hours

Food Fight: The Citizen's Guide to a Food and Farm Bill by Daniel Imhoff (Paperback) - Usually ships in 24 hours

Twinkie, Deconstructed: My Journey to Discover How the Ingredients Found in... by Steve Ettlinger (Hardcover) - Usually ships in 24 hours

Chew On This: Everything You Don't Want to Know About Fast Food by Eric Schlosser, Charles Wilson (Paperback) - Usually ships in 24 hours

Closing the Food Gap: Resetting the Table in the Land of Plenty by Mark Winne (Hardcover) - Usually ships in 24 hours