The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
"It belongs on the shelf between The Tipping Point and Freakonomics." --Reed Hastings, CEO, Netflix
"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Thoughtful and Timely:
I'll be honest. When I bought this book I thought "Come on! Is there really enough content to write 250 pages about the fact that it's now easier to buy hard-to-find stuff on the Internet?" In fact, I was fascinated at the many insight Chris Anderson was able to generate about this interesting pheonomenon. The fact that 20% of Amazon's sales are from books that sell less than 10 copies each, and are so niche they are nearly impossible to find in bookstores, is merely interesting - deserving, perhaps, a... more info
Highly recommended:
An excellent eye-opening book - highly recommended for the new business models that are changing the landscape for everyone. A must read.
Round hole square peg:
I guess I picked up this book too late as most of what is written seemd fait accompli and some parts seemed to try to make the facts fit the model.
A superb book:
Although I try to keep up with hot business books, I missed this one when it was climbing the NY Times Bestseller ranks in 2006. I heard about it in a Q&A session on LinkedIn and decided to read it. Chris Anderson has soundly articulated how the democratization of production and distribution has changed the rules of the game. If you're a creative type trying to produce and sell your own stuff, this book will encourage you to forge ahead. There's a niche out there somewhere that is looking for you.
