The most important thing happening today is not reported in newspapers or on the TV news. It's a global transformation of technology and society that is creating an age of hyperchange.
Since the future is hurtling toward us at breakneck speed, foresight is the great need of our times. We must think ahead if we are to cope with the hurricane-force changes now bashing at every aspect of our lives. This acceleration of change brings enormous opportunities as well as great dangers.
Most of us know better than to drive down a highway at eighty miles an hour without looking at the road ahead. But when it comes to steering our careers and businesses, we hardly ever consider what's coming toward us. We often wind up in a nasty "crash" that we could have avoided if we had better anticipated possible developments.
This is where futuring can help.
Futuring is the art and science of exploring the future. It offers methods and techniques that can help you understand trends, identify opportunities and avoid dangers. Futuring can help you understand possible future developments, make better decisions, develop worthwhile goals, and find the means to achieve them. Futuring is a powerful way to help you and your organization to create a better future.
Virtually anyone can benefit from learning the skills and perspectives of futuring:
* Businesspeople can anticipate profitable new markets and innovative products.
* Investors can be ready to get in on the ground floor of emerging industries and new technologies.
* Educators and parents can help ensure that young people are properly prepared for the new world they'll inherit.
* Students can plan out careers in highly rewarding professions.
* Concerned citizens and policy makers will find practical ways to help guide their communities and organizations to a successful future.
Futuring will open your eyes to the world of the future and how you can prepare for the opportunities and risks ahead. In addition, Futuring will guide you through the history of serious thinking about the future, including the development of the idea of progress in the seventeenth century to the disillusionment with progress that came in the twentieth century.
You will learn how far-sighted military planners, trend-watchers in business, and scholars in think tanks developed ways to think scientifically about the future so that leaders in government and business could prepare for the opportunities and risks ahead. Now you, too, can benefit from their discoveries.

Customer Reviews:

Avg. Customer Rating: 4.0 / 5.0

Good introduction to futuring methods.:

I enjoyed reading the book, which was required for my college course. I learned about the numerous futuring techniques avaiable to help one anticipate future events. I have a much better appreciation of the world around be as a result.

Great introduction to thinking ahead:

If you're new to the study of the future and want to find out why it's important, what methodologies it uses, and how it's applied in the real world, this book is an excellent place to start, and it includes an extensive bibliography for further study. If you've already done a lot of reading on futurism, much of this will be familiar, but it will still provide good background and historical perspective.
The early part of the book, particularly chapters 2 and 3, is reminiscent of the writings of Alvin... more info

The future will be better than I thought!:

Sponsored by the World Future Society, this book brings into one volume dozens of the world's "experts" in many areas of life and science and religion and technology and government to project their visions and scenarios of the next 25 years. I find their opinions hopeful, and, although very "man can do anything" in outlook, encouraging. We can create a better future than previous generations could dream of. "While it would be pleasant to envision a world free from the pressure of material want, a more... more info

Futuring - Its for all of us, Its the future:

First, I want to say that the topic of "futures" is not for all people. One must want to be able to think beyond and use available tools in the area of forecasting. Cornish's Futuring - The Exploration of the Future is one of those tools. Cornish truly has written a book that assists the Future's reader in forecasting the future via exposing risk and the effects of that risk on one's managing or potential management of either their own life's future or that of their respective organization..
Second,... more info

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