Editorial Review:

The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations.

Customer Reviews:

Avg. Customer Rating: 4.5 / 5.0

Interesting Data:

If you've worked in politics, especially field, there aren't any revelations. It's pretty straight-forward, proving common sense (reaching out to neglected voters is more effective than talking to voters who've already been contacted, canvassing beats calling beats mailing, etc), but the data is fascinating and their analysis is spot-on.

If you're a candidate, or if you're working for a candidate,:

then you need to read this book and hope that your competition doesn't.
Whether you're new to politics or have been involved for years, this book will educate you on the most efficient campaign tactics, and where you should focus your precious time and resources.
Green and Gerber present scientific studies that show what a complete waste of time and money certain widely-used campaign tactics are, while other less-utilized maneuvers are proven to be highly effective.
This book is often cited... more info

Finally: Facts instead of guessing:

This small book does not much, but it does, what it claims, and it does it in a scientific manner. After pointing out the importance of voter mobilization, Donald P Green gives an overview of five commonly used ways believed to increase voter turnout: Door-to-Door Canvassing, Leaflets, Direct Mail, Phone Banks and Electronic mail.
For the ones used to local campaigns (even outside the us), nothing of this is specifically new. Green however backs his claims about the influence of any of the five ways... more info

Invaluable book for campaign workers:

This book is very important for campaign workers for the simple reason that it provides statistical proof of "common sense" assumptions about campaigning. Perhaps more importantly, it also demonstrates to first time candidates & campaign workers that some highly-touted gimmicks DON'T work and are a waste of money. It seems to me well worth the price of the book to know how not to waste a campaign's time & money.

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