Among his many incarnations, P. T. Barnum always maintained one role: that of the greatest promoter of all time. He added mystery and dazzle to every project he touched, sending the public into a frenzied stampede -- straight through his doors. How did he do it? What business secrets can we learn from him today?
Here is the first book to explore Barnum's extraordinary genius for making money. It follows his fascinating and wildly varied career as a newspaperman, a politician, an entrepreneur, a promoter, and the founder of both America's most popular museum and its most famous circus -- revealing the business tactics he employed each step of the way.
As the book shows, it's not enough just to advertise, or set up an ordinary table at an annual trade show, or hand out pens and coffee cups. These are shown to be the hallmarks of mediocrity, of a business doomed to stagnate -- even fail -- in today's competitive environment. By following Barnum's lead, readers will learn to stretch their minds, grow their businesses, line their wallets... and have some fun in the process.
Phineas T. Barnum had a real knack for grasping exactly what the public wanted, giving it to them, and making a fortune in the process. But author and marketer Joe Vitale says the renowned showman actually flourished because he "respected people and gave them more than their money's worth." In the entertaining and informative There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success, Vitale identifies 10 key business practices that were developed during Barnum's noteworthy lifetime of commercial triumph, and he suggests ways they might be adapted for effective use today. --Howard Rothman

Customer Reviews:

Avg. Customer Rating: 5.0 / 5.0

This way to the Egress....:

"There's a customer born every minute" is a fascinating look into the life and business practices of Americas Greatest Showman, P.T. Barnum. The creativity he showed is a recipe for success and happiness every person should strive to attain. Some ideas he had were going bigger than anyone else, creating a buzz, and utilizing the media for publicity. I learned many intrersting things through Mr. Vitales research into this fascinating man. This book was put together nicely, easy to follow, and packed with... more info

Want to be outstanding amongst competitors?:

In todays world there is so much of competition in business and its becoming harder and harder for people to carve their niche in the market area. But by applying the 10 rings of power in your business, you can become more recognizable and increase your profits. These 10 rings of power helped P.T. Barnum earn millions of dollars in the world of no technology. And these 10 rings of power can make you a rich person too. By this book now and read it. But dont stop there. Be sure to apply the 'rings of power'... more info

"Incredible, engaging and very well written!":

I found this book to be entirely fascinating and engaging. I couldn't put the book down. Joe Vitale has done a supurb job of of conveying the essence of P.T. Barnum and then translating the information into a way we can all use to further our marketing expertise. Run do not walk to get this book and all of Joe's other books! Cody Horton - Author of "Consciously Creating Wealth" & "The High Magic of India".

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