A Master Salesman shares tips.-- An almost forgotten book:
The guy that held the record for selling the most cars shares a lot of tips if you are willing to read this book.
Starting with maintaining a good image and associating with reputable companies, Joe lets you in on his feelings about various issues a salesman deals with.
** Using your ofice as a base of power and having a sense of humor are discussed at the beginning of the book.** --Coming across as being sincere and letting the customer know they will love a deal they can get when dealing... more info
Joe Girard takes the cake:
He's literally the World's Greatest Salesman, who has actually been in the field and achieved great accomplishments in sales himself, vs other gurus who simply do great at selling their books & audiobooks. He's the best, period, and he shares his knowledge with you in this book.
worth its while.:
This book helped me understand other methods of closing sales. I was able to relate because I was in auto sales in the past. I think this book should be in every auto salesmans possession. Im no longer in auto sales but in takeaway sales. This book doesn't touch base on that type of sale. I still recommend to anyone in general sales.
First-hand advice on under-handed sales gimmicks...:
Joe Girard has an impressive record as a salesman, a fact to which the reader is treated at regular and frequent intervals throughout the book. Self-aggrandizement notwithstanding, this book left me quite convinced that car salesmen have earned every bit of their sleazy reputations. I suppose that if you sell products for a living, there are some useful (although hardly novel) techniques highlighted in this work. That said, I'm not sure how Girard draws a distinction between himself and the myriad... more info