Cooper and Schindler's "Business Research Methods, 8e" offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Customer Reviews:
Avg. Customer Rating: 2.0 / 5.0
Moderately Dreadful:
'Business Research Methods' is an expensive and unhelpful textbook. Chances are if you are reading this book it will be for a collegiate research class. Do not even think of buying this for use outside of school; there are many more useful and practical research books available at much more reasonable prices.
I used this in a graduate research methods class, and found it devoid of much practical information, instead being filled with a lot of meaningless doubletalk that has (unfortunately) come to... more info
