Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

Author: Neil Rackham, Lawrence Friedman, Richard Ruff
Binding: Hardcover
ISBN: 0070517827


 

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
by: Neil Rackham, Lawrence Friedman, Richard Ruff


Editorial Review:

From the best-selling author of SPIN Selling, Getting Partnering Right explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today, redefining how to form locked-in, highly profitable relationships with customers.

Customer Reviews:

Avg. Customer Rating: 5.0 / 5.0

Please note above review:

One of the above "reviews" was accidently listed as a review and has given the book zero stars when in fact it is comments from the author. The book was fantastic.

Getting Partnering Right:

I am in the process of establishing partnerships with our firm's suppliers and subcontractors so that we may improve the service that we provide to our customers. The first step in the process is to be sure that our suppliers and subcontractors understand the concept of partnering for a win-win agreement. "Getting Partnering Right" is by far the best explanation of what I am trying to accomplish that I have read.After an initial meeting, I ask our potential partner to read the book and to call me when he... more info


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